"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business...

Digital transformation efforts in retail have gained traction in the past couple years, between adding augmented reality (AR) tech in makeup stores, automated pickup stations, mobile device data to improve customer experience, and more. The majority of executives...

This article is part of our ongoing Mobile Optimization Initiative series designed to help Magento merchants close the mobile revenue gap. There’s a huge gap in mobile commerce between time on site and conversions. Users spend 39 percent more time on mobile than on...

That little device you hold in your hand isn’t just for texting or social media. It’s quickly becoming the primary way to access the internet. That makes the cellphone a critical tool for brands to interact with their customers. As an eCommerce store owner, you know...

his article is part of our ongoing Mobile Optimization Initiative series designed to help Magento merchants close the mobile revenue gap. Data-driven marketing has become an essential part of a complete marketing toolkit in recent years. Google Trends confirms its...

Retailers and marketers know what channels are. The terms “multichannel” and “omnichannel” have been around for years. And yet most retailers still aren’t getting it right. For example, 73 percent of consumers want order tracking across all touchpoints but only 7...